An open European project for the design community

AI is making design thinking faster. Let’s make sure it makes it better.

AIdea explores how humans and AI can work together to strengthen design thinking and service design and what matters more for designers as AI can do more.

AIdea makes good human–AI design practice visible, practical and open.

Explore AIdea
AIdea research pile with an arrowAIdea’s TV-headed AI mascot

Why AIdea

AI amplifies how we work. The good and the bad.

A powerful lever does not automatically improve the work.

Poor research, weak framing or superficial testing can simply become faster, larger-scale poor practice.

  • Weak researchfaster weak research
  • A vague briefmore irrelevant ideas
  • Superficial testingfalse confidence at scale

What should humans do, what can AI do, and how should they work together?

What we’re building

A practical playbook for better AI-assisted design thinking.

Not another collection of AI tools or prompts.

AIdea develops practical methods for using AI across the design process while asking a harder question: does it only make the work faster, or does it actually make the work better?

  1. 01

    Where AI adds leverage

    Use AI where speed, scale or range genuinely improves the work.

  2. 02

    Where humans make the difference

    Strengthen judgement, empathy, framing, interpretation and critical reflection.

  3. 03

    How better work emerges

    Design human–AI workflows that improve both productivity and quality.

Find what is relevant to you

Choose how you want to work with AI.

Whether you practise design or teach it, AIdea gives you a practical route that keeps human judgement, creativity and learning at the centre.

AIdea human and AI hybrid mascot

01 · Design with AI

Practitioner Bootcamp

Explore how AI can support research, synthesis, ideation, prototyping and other parts of design practice — while keeping human judgement in charge.

For designers, facilitators and innovation practitioners.

Next cohort10 · 17 · 24 November 2026Tuesdays · 16:00–17:00 CET · Live online · English
Join the Practitioner Bootcamp

02 · Teach design with AI

Educator Bootcamp

Explore how AI can strengthen the learning of design thinking — while protecting the human skills, judgement and practice learners still need to develop.

For design educators, teachers and trainers.

Next cohort9 · 16 · 23 March 2027Tuesdays · 16:00–17:00 CET · Live online · English
Join the Educator Bootcamp

How the Bootcamps work

  • 3 live sessionsOne focused hour per week.
  • Applied workUse a real method, workflow or lesson.
  • European peersLearn with people across Europe.
  • Open afterwardsKeep using the methods and materials.
  • €0Free, co-funded by Erasmus+.

Questions before joining?

What will I leave with?

Practitioners build a reusable human–AI workflow. Educators build a classroom-ready learning activity with clear human checkpoints.

Do I need AI experience?

No. Bring a design method, workflow or learning activity. The Bootcamps focus on judgement and collaboration, not a specific tool.

How much time does it take?

Three live one-hour sessions, plus a light applied task between sessions.

Is participation really free?

Yes. Participation is free because AIdea is co-funded by the Erasmus+ programme of the European Union.

We’re all learning how to design with AI. There is no reason to figure it out alone.

Explore open methods, worked examples and practical resources for human–AI design and education.

Explore the open methods
A human and AI shaking hands